Web-Don has been in the building materials business since 1972, with our primary emphasis on countertops. In early 2009, our management team decided to jump into the cabinet business.
During the first of what turned out to be almost a year-long series of meetings on the subject, it was determined that there would be only one way that we were going to move into this market segment: with massive inventory levels and with top-notch quality.
A search through dozens of manufacturers ensued. Hundreds of cabinet door samples were inspected. An experienced cabinet consultant was brought in. After hundreds of hours of discussions, final door style and cabinet color decisions were finally made in late 2009. We began working on logistics and planned for a spring 2010 roll out. As usually happens with projects this large, there were delays, but by the fall of 2010 Web-Don was officially in the cabinet business. Staying true to our roots being based primarily in the Carolinas, the new venture was branded “Carolina Heartwood Cabinetry”.
THE ARCHITECTURE & DESIGN
It was decided that our product would be a flat-packed, “ready to assemble” or RTA cabinet, with an option for Web-Don assembly. Why give the customer an option for un-assembled flat-packed cabinets? Because if the customer chooses the un-assembled option, it affords a lower price point. RTA also allows for any desired customization of the product during assembly, since our CHC product is assembled just like a custom cabinet. In addition, shipping costs are significantly reduced and the potential of damage is minimized during RTA delivery.
After polling hundreds of our tenured cabinet customers for what they thought was their best selling cabinet, a full overlay / classic miter / raised panel door style was picked for our initial offering. Since we were dedicated to having a 100% fill rate for our cabinet product from the outset, we decided to start with just two classic colors: a Mocha Java stain (the Charlotte) and a Vanilla Creme paint (the Raleigh) – with both options glazed. In late 2012, we added a Shaker door style (the Salem) in a “cinnamon” stain color, increasing our offering to two door styles and three stock colors. In 2014, we added our Wilmington door style, a second Shaker door style in a linen white color. In July 2016, we discontinued the Salem Shaker door in favor of a new Shaker door style color in a pure white (the Florence). In 2018, the Wilmington door style was replaced in our lineup with a new gray shaker door (the Asheville). Finally, in 2019 we are replacing the Raleigh with our newest offering a creamy pearl white raised panel door (the New Bern).
In addition to our stock color lineup, we can also custom paint all of our stock cabinets any color that you can possibly imagine!
THE BEST FINISH AVAILABLE
All our CHC cabinets have a UV-cured non-yellowing chemical resistant T-6 clear coat on all cabinet interior parts, boxes, shelves, drawers, backs, etc. These finishes can only be factory applied with a special UV roll coat machine, which allows the finished product to possess all of the aforementioned attributes.
CHC cabinets have four color options at this time. Both the New Bern (creamy pearl white stain look) and the Charlotte (mocha stain look) have an ACID CATALYZED CONVERSION COATING. The Charlotte cabinet has a stain and glaze with two coats of the clear acid catalyzed conversion coating. Our Florence features ultra white paint and is finished with conversion coating extreme durability. The Asheville has an Ash Grey paint and is finished with an Acid Catalyzed Conversion Coating. All of our cabinets far exceed the standard for national KCMA ( Kitchen Cabinet Mfg. Assoc.) finish certification. What does this mean? It means that our cabinets are chemically resistant, UV resistant (which means they won’t show a color difference where sunlight hits the surface – as opposed to unexposed areas), and most important of all – scratch resistant.
BELLS & WHISTLES – AND IMMEDIATE DELIVERY
Early on, a commitment was made by our cabinet team to leave no stone unturned when it comes to features and offered accessories. We added every known extra to our CHC products. Solid wood raised door panels, five piece drawer fronts, dovetailed drawer boxes, self-adjusting/full extension/soft close/under mount drawer guides, full 1/2″ plywood box construction, 1 1/2″ X 3/4″ solid wood face frames, and 3/4″ adjustable plywood shelves were utilized. Upgraded finishes were applied – both inside and out. The cabinets would be assembled just like regular custom cabinets – glued and pinned – not just put together with cam locks or cheap staples. The wood species would be birch or poplar ONLY. Even the center face frame, the back, and the bottom of the cabinet would be solid wood. This was going to be the finest semi-custom cabinet that money can buy – and consistent with Web-Don’s philosophy of selling only 1st tier quality products.
On top of that, we have added a huge number of optional accessories: trims, moldings, decorative panels, roll-out shelves, etc., to our SKU list. We believe that we can provide our customers every single cabinet piece that they will need for their project – and have the entire order available to them un-assembled in a matter of days or assembled within 2-3 weeks .
WEB-DON’S CABINET FUTURE
We intend to continue broadening our offering with respect to door styles and colors in the coming months and years. We also have entry level cabinets for multi-unit projects available by container. Whether your need is a particle board box with a slab door or something slightly more elaborate, we can handle your order. These cabinets are special order only, and will obviously require longer lead times. Call CHC today for more information on our multi-unit economy cabinet offerings!
OUR SALES PHILOSOPHY
There is a reason why Web-Don has been in business for 47 years and counting: we do business the right way. We treat our customers with respect and we treat them fairly – which was the business standard back in 1972. Many firms these days have changed their business philosophy to something much different – and we think that’s pretty unfortunate. Quality / Service / Fair Play – that’s the recipe for success. Whether we’re selling doughnuts or cabinets – that’s what really works.